Hi, I'm Harshit Srivastava
Strategic Digital Consultant | Performance Marketer | Content Specialist
Driving Strategic Growth Through Digital Marketing & Performance Intelligence
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About
My Journey in Digital Marketing
Early Challenges
- ▹ Learning SEO from scratch with limited resources
- ▹ Navigating failed ad campaigns and budget optimization
- ▹ Struggling with lead quality and conversion rates
Key Achievements
ROAS on Google Ads campaigns
Impressions across campaigns
Organic website traffic growth
Months to achieve results
My Vision
"To empower brands with data-driven growth and marketing clarity."
Services
Strategic digital solutions to elevate your brand and drive measurable results
Performance Marketing
Data-driven campaigns that deliver measurable ROI and business growth.
- ▹ Google Ads (Search, Display, Shopping)
- ▹ Meta Ads (Facebook, Instagram)
- ▹ LinkedIn Advertising for B2B
- ▹ Conversion Rate Optimization
- ▹ Retargeting & Audience Building
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Portfolio
Showcasing my work across various digital marketing disciplines
AppZime Business Deck
Strategic presentation for client acquisition
E-commerce SEO Case Study
300% traffic growth in 6 months
Google Ads Campaign
8x ROAS for SaaS client
AppZime Blog Content
Strategic content marketing campaign
Product Catalog Design
Visual design for e-commerce client
Meta Ads Campaign
Lead generation for B2B client
Featured Projects
Healthcare SEO Campaign
Increased organic traffic by 250% for a healthcare provider through strategic SEO and content optimization.
E-commerce PPC Campaign
Achieved 650% ROI for an e-commerce client through strategic Google Shopping and Search campaigns.
B2B Content Strategy
Developed comprehensive content strategy that increased lead quality by 40% for a B2B SaaS company.
Social Media Campaign
Generated 1M+ impressions and 25K+ engagements through strategic social media campaign for retail brand.
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Resume
My professional journey and experience in digital marketing
Harshit Srivastava
Digital Marketing Lead
Strategic digital consultant with expertise in performance marketing, SEO, and content strategy.
Professional Experience
Digital Marketing Lead
- ▹ Lead SEO and SEM strategies, achieving 8x ROAS on Google Ads campaigns
- ▹ Develop and execute content marketing strategies that increased organic traffic by 300%
- ▹ Create and optimize branding materials and business proposal decks for client acquisition
- ▹ Manage paid advertising campaigns across Google, Meta, and LinkedIn platforms
- ▹ Provide strategic consultation on website UI/UX and content optimization
Content & Marketing Intern
- ▹ Created engaging content for educational platform targeting students and educators
- ▹ Assisted in social media management and community engagement strategies
- ▹ Contributed to email marketing campaigns with 25% above-industry open rates
Marketing Intern
- ▹ Supported social media campaign execution for multiple B2B and B2C clients
- ▹ Conducted market research and competitor analysis to inform strategy development
- ▹ Assisted in content calendar planning and creation of social media assets
Web Dev & SEO Intern
- ▹ Assisted in website development using WordPress and basic front-end technologies
- ▹ Conducted on-page SEO optimization for client websites
- ▹ Supported keyword research and content optimization initiatives
Performance Marketing
Achieved 8x ROAS on Google Ads campaigns and optimized Meta Ads for maximum conversion.
Organic Growth
Increased website traffic by 300% through strategic SEO and content optimization techniques.
Brand Awareness
Generated 1M+ impressions across campaigns and established strong brand presence in target markets.
Education
Academic background and professional certifications
Academic Background
MBA in Marketing
- ▹ Specialized in Digital Marketing and Brand Management
- ▹ Graduated with distinction (8.7 CGPA)
- ▹ Thesis: "Impact of Social Media Marketing on Consumer Behavior"
Bachelor of Commerce
- ▹ Focus on Business Administration and Marketing
- ▹ Active member of the Marketing Club
- ▹ Organized campus marketing events and competitions
Certifications
Google Ads Certification
2023Comprehensive certification in Search, Display, and Video advertising.
HubSpot Content Marketing
2022Advanced strategies for content creation, distribution, and analysis.
LinkedIn Ads & B2B Mastery
2023Self-learned expertise in LinkedIn advertising for B2B lead generation.
Ad Med Competition Winner
2023First place in national digital marketing competition for healthcare sector.
Continuing Education
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Advanced SEO TechniquesSemrush Academy, 2023
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Data-Driven MarketingGoogle Analytics Academy, 2022
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Social Media StrategyHootsuite Academy, 2022
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Email Marketing MasteryMailchimp Academy, 2021
Lifelong Learning Philosophy
"In the rapidly evolving digital landscape, continuous learning is not optional—it's essential for staying ahead."
Skills
My expertise in digital marketing and related technologies
Digital Advertising
SEO & Content
Analytics & Tools
My Approach to Digital Marketing
I believe in a data-driven approach to digital marketing that combines creativity with analytics to deliver measurable results. My skills span across multiple disciplines, allowing me to create comprehensive strategies that address all aspects of the digital customer journey.
Strategic Thinking
Developing comprehensive marketing strategies aligned with business goals.
Data Analysis
Extracting actionable insights from marketing data to optimize performance.
Creative Problem-Solving
Finding innovative solutions to marketing challenges and opportunities.
Continuous Learning
The digital landscape evolves rapidly. I stay ahead through continuous learning and experimentation.
Blog
Insights and trends in digital marketing to help grow your business
The Rise of AI in Digital Marketing: What You Need to Know in 2025
AI isn't just a buzzword anymore—it's becoming a core part of how businesses operate and market themselves. Discover how AI is transforming digital marketing and what you need to know to stay ahead.
Google Ads vs Meta Ads: Where Should You Invest in 2025?
A data-driven comparison of Google Ads and Meta Ads platforms to help you make informed decisions about your advertising budget allocation.
10 SEO Strategies That Still Work (And What's Dying)
As search algorithms evolve, so must your SEO strategy. Discover which tactics are still effective and which ones you should abandon.
Content Funnels: How to Convert Cold Leads into Buyers
Learn how to create strategic content funnels that guide prospects from awareness to purchase with targeted content at each stage.
Why Email Marketing Is Making a Comeback
Despite predictions of its demise, email marketing is experiencing a renaissance. Discover why it's more effective than ever in 2025.
UX Meets SEO: Designing Pages That Rank & Convert
The intersection of user experience and search engine optimization is more important than ever. Learn how to balance both for maximum results.
Is Your Brand Ready for Voice Search Optimization?
With voice search becoming increasingly prevalent, learn how to optimize your digital presence for this growing trend.
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Testimonials
What clients say about working with me
"Harshit transformed our digital marketing strategy completely. His expertise in Google Ads helped us achieve an 8x ROAS, far exceeding our expectations. He's not just knowledgeable but also great at explaining complex concepts in simple terms."
"Our organic traffic increased by 300% within 6 months of working with Harshit. His SEO strategy was comprehensive and data-driven. What impressed me most was his ability to adapt quickly to algorithm changes and keep our content ranking high."
"Harshit's content strategy completely transformed our blog. Not only did we see a significant increase in traffic, but the quality of leads improved dramatically. His understanding of our industry and target audience was impressive."
"The business proposal deck Harshit created for us was instrumental in securing our latest round of funding. His ability to translate complex technical information into compelling visuals and narratives is remarkable."
"Working with Harshit on our social media campaigns was a game-changer. His strategic approach and creative content ideas helped us generate over 1M impressions and significantly increased our brand engagement."
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